9/20/2023 0 Comments Dead space 1991 original vhs![]() However, the past decade has seen the rise of a VHS revival, both the physical object and the medium’s aesthetic. ![]() Such would appear to be the end of the story for the revolutionary videocassette. However by 2006, ten years later, Hollywood studios had abandoned the VHS format the final VCR had been manufactured. Clearly, home video had reached an inflection point. By 1990, box office receipts sat at $2.1 billion and 15.9 percent of revenue while home video exploded to $5.1 billion and 38.6 percent of revenue. To give a sense of the explosive growth of the US home video market, in 1980, domestic theatrical box office receipts were $1.2 billion and home video revenues were $280 million, 29.6 percent and 7 percent of industry revenue respectively. The first studio to embrace the home video apparatus was 20th Century Fox in 1977 when Andre Blay of Magnetic Video struck a deal with the studio to release fifty licensed films at the cost of $6,000 per title. Instead, new focal points of movie accessibility and culture emerged, including the video rental shop and, eventually, large retailers. ![]() Neither, in turn, was broadcast television, where viewers began watching older movies in the 1950s and newer releases in the 1960s. During this time, the movie theater, once the sole proprietor of mainstream movie experiences for the vast majority of Americans, was no longer the arbiter of movie access. ![]() Whether viewers were early adopters of Sony’s Betamax system in the mid-1970s or laggards acquiring a VCR after JVC’s videocassette VHS format had won out over numerous competitors, they were all part of a revolutionary shift in the locus of film consumption. Released in America in November 1975, consumer-grade video cassette recorders (VCRs) and their attendant videotape cassettes inarguably altered the relationship between media industries, consumers, and film cultures. ![]()
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